Fierce eyes, bold forms, the Drishti Bommai keeps culture and design fiercely alive.

In the 1960s and 70s, Indian cinema posters transformed with the rise of pop culture and psychedelic art. Bold colors, swirling waves, hearts, flowers, and geometric motifs replaced earlier conventional styles. Inspired by Western trends yet distinctly Indian, artists also experimented with playful typography, creating a vibrant visual language that mirrored the changing spirit of cinema.

Rooh Afza's vibrant label, designed in 1910, embodies its refreshing essence, making it a nostalgic symbol of relief during Indian summers.