A red cloth book sits quietly in a दुकान, edges worn, pages filled over years. Numbers flow in neat columns, but the first marks are always prayers. Nothing here feels overdesigned, yet everything works. The grid, the ink, the ritual. The Bahi Khata is less about accounting and more about rhythm. A system shaped by memory, belief, and everyday repetition.

Kalnirnay is more than a calendar. It is a deeply functional system that brings together dates, festivals, and astrological insights into one accessible format. Rooted in tradition yet designed for everyday use, it reflects India’s diversity through multiple languages and religions, making complex timekeeping intuitive and widely understood.

Originating in India as Chaturanga, chess has evolved into a global design language shaped by culture and craft. From intricately carved early pieces to contemporary sculptural interpretations, each chess set reflects its time and context. Beyond gameplay, chess continues to inspire designers, becoming a canvas where tradition and experimentation coexist.

Over 80 years old, the packaging of Telephone Brand Sat Isabgol stands as a vivid example of how Indian visual culture finds its way into everyday objects. It is not just packaging design. It is memory, familiarity, and design language layered into a small cardboard box. The striking lime green background is impossible to ignore. It signals freshness and vitality, instantly catching the eye on crowded pharmacy shelves. Paired with sharp black and white elements, the design en

Fierce eyes, bold forms, the Drishti Bommai keeps culture and design fiercely alive.

Chittara painting from Karnataka is a striking blend of geometry, symbolism, and storytelling. Created with natural pigments in red, white, and black, these intricate designs reflect the rituals, beliefs, and everyday life of the Deewaru community.

In the 1960s and 70s, Indian cinema posters transformed with the rise of pop culture and psychedelic art. Bold colors, swirling waves, hearts, flowers, and geometric motifs replaced earlier conventional styles. Inspired by Western trends yet distinctly Indian, artists also experimented with playful typography, creating a vibrant visual language that mirrored the changing spirit of cinema.

Varnmala charts blend typography, color, and culture, turning alphabet learning into a vibrant journey through India’s linguistic heritage.

An icon of heritage and design. With cultural motifs and rich packaging, Mysore Sandal soap is a fragrant symbol of Karnataka's identity.

Indian tailor catalogs showcase craftsmanship through vibrant, detailed layout designs & images.

Since it's Anant Pai's birthday month, it's the perfect time to celebrate someone special—fondly known as Uncle Pai , the man behind the...

Gyan Chaupar, the spiritual precursor to Snakes and Ladders, once taught life's virtues and vices. Today, it's a game of chance.

The art of combining cultural heritage and artistic craftsmanship with Athangudi tiles.

Exploring Goa's rich heritage at the Museum of Goa, where art, history, and culture intertwine in a tapestry of contemporary creations.

Rooh Afza's vibrant label, designed in 1910, embodies its refreshing essence, making it a nostalgic symbol of relief during Indian summers.

Diving into the vibrant art of Indian circus posters, where bold graphics capture the magic and excitement of the show.

Political symbols in India transcend language barriers, enabling illiterate voters to identify their preferred candidates.

Air India's art legacy: A collaboration with Salvador Dali, an ashtray blending elephants & swans.