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The Enduring Packaging Design of Sat Isabgol
Over 80 years old, the packaging of Telephone Brand Sat Isabgol stands as a vivid example of how Indian visual culture finds its way into everyday objects. It is not just packaging design. It is memory, familiarity, and design language layered into a small cardboard box. The striking lime green background is impossible to ignore. It signals freshness and vitality, instantly catching the eye on crowded pharmacy shelves. Paired with sharp black and white elements, the design en
Apr 31 min read


A Design Legacy: The Timeless Charm of Mysore Sandal Soap
An icon of heritage and design. With cultural motifs and rich packaging, Mysore Sandal soap is a fragrant symbol of Karnataka's identity.
Nov 6, 20242 min read


India's OG Summer drink: Rooh Afza
Rooh Afza's vibrant label, designed in 1910, embodies its refreshing essence, making it a nostalgic symbol of relief during Indian summers.
May 30, 20242 min read
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