Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Fabric Pandit
Project type
Social Media Graphic Design
About the Project
The Loom Collective is a textile-led showcase by D2C brand Fabric Pandit that brings together handwoven fabrics, craft, makers and communities. Each city-wise edition creates a space to experience textiles at a slower pace, discover new collections and engage with the stories and craftsmanship woven into them.
For its fourth chapter, The Loom Collective travelled to Hyderabad, bringing together a selection of textile makers, fabrics and practices from across India.
The visual language was built around the idea of a textile collective as something made up of many fragments, hands and influences. We developed a graphic system using stamp-inspired frames, references to Hyderabad’s architecture, regional scripts and a soft, muted colour palette. These elements were used across the communication to create a visual identity for the chapter while keeping the work closely tied to its location.
The graphics were designed as a collection rather than a set of repetitive templates. Frames shift, elements overlap and compositions come together differently across each piece, creating a sense of movement and accumulation. The result was a social media identity for Chapter 4 that brought together the character of Hyderabad with the tactile, layered world of textiles.
