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Fussy Ccat
Project Type
Brand Strategy, Visual identity, Illustration, Spatial Graphics, T-shirt Design, Menu Design
About the Project
Fussy Ccat is an experimental dining space in Hyderabad, bringing together playful food, unexpected combinations and an ever-changing experience. Sharing its space with Oxymorons, it shifts effortlessly between identities while keeping its own distinct character.
Fussy Ccat came to us as a brand with a clear appetite for experimentation. We worked across its brand strategy and visual identity to create a language that could hold its irreverent approach to food, while giving the experience a recognisable point of view.
The brand exists within the same space as Oxymorons, so we approached the identity as a flexible system rather than a fixed set of brand assets. It needed to adapt to a space that changes character, while remaining unmistakably Fussy Ccat. This became an opportunity to build a visual language that could be playful, expressive and slightly unpredictable without feeling chaotic.
Illustration became an important part of that language, giving the brand a distinctive voice that could extend across menus, merchandise and the wider dining experience. The result is intentionally full of character, with enough restraint underneath the playfulness to make the identity feel cohesive.
